Britain's universities are facing the same carbon conundrum as the entire global economy: how can you achieve meaningful emissions reductions while the market in which you operate continues to grow?
Birmingham's Aston University believes it has found the most effective answer: behaviour change.
An increased effort to implement energy efficiency measures across the University's various departments has ignited a behavioural shift in how both staff and students view 'sustainability', according to Aston's energy, environment and sustainability manager Andrew Bryers.